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Brick & Mortar Retail Goes Digital

Posted by Nicolette Shasky on 9/22/15 12:10 PM

In today’s digital age, consumers have access to a variety of browsing and purchasing options. There have been several recent in-store technological advancements that have led to a more engaging customer experience. While online shopping offers a quick convenient checkout, retail stores still have an ace up their sleeve: the tangible experience specifically, fitting rooms. The ability to try on clothes is still an appealing draw for many shoppers – and retailers are taking this luxury one step further.

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Topics: Customer Satisfaction, Consumer Insights, Purchasing Behavior, Customer Experience, Consumer Behavior, Retail, Digital Technology

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