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Nicolette Shasky

Nicolette joined TrendSource in 2014 as their in-house graphic designer, responsible for creating visual elements to support Business Development and Client Services teams through project management of all design collateral. She graduated from San Diego State University in the Spring of 2014 with a BA in graphic design. Prior to joining TrendSource, she was working as a designer in a start-up incubator for young entrepreneurs. In September 2015, Nicolette was promoted to Marketing Coordinator, adding additional skills to her portfolio, including content writing and social media management.

Recent Posts

Retail Trends to Look Out For in 2016

Posted by Nicolette Shasky on 1/20/16 12:04 PM

The holidays are finally over, and New Year’s Resolutions are palpable among the public, but how about for retailers? It’s vital to understand your customers and current trends that may affect how, where and what they purchase in order to improve your business strategy in 2016. Let’s take a look at the latest hot topics in the retail industry to discover what will drive sales and consumer buying intentions.

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Topics: Retail

Mobile Technology Is Changing The Check-Out Experience

Posted by Nicolette Shasky on 11/30/15 7:00 AM

A hot new technology trend has hit the market, and several industries are taking advantage: the mobile checkout movement. We’ve seen what can be accomplished with beacon technology, so it’s no surprise that mobile has more capabilities that can further enhance the shopping experience.

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Topics: Food Service, Mobile, Mobile Apps, Grocery, Consumer Behavior, Retail, Mobile Technology

Brick & Mortar Retail Goes Digital

Posted by Nicolette Shasky on 9/22/15 12:10 PM

In today’s digital age, consumers have access to a variety of browsing and purchasing options. There have been several recent in-store technological advancements that have led to a more engaging customer experience. While online shopping offers a quick convenient checkout, retail stores still have an ace up their sleeve: the tangible experience specifically, fitting rooms. The ability to try on clothes is still an appealing draw for many shoppers – and retailers are taking this luxury one step further.

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Topics: Customer Satisfaction, Consumer Insights, Purchasing Behavior, Customer Experience, Consumer Behavior, Retail, Digital Technology

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