Case Studies

Background and Client Objectives

A national quick service restaurant chain wanted to ensure they were developing the right merchandising elements for their restaurants and were identifying cost-savings opportunities across their system. Of their thousands of locations, no two were identical. Different window sizes and counts, overall square footage, directional orientation, and table counts were just a few of the distinguishing factors at each location. With extensive franchise and corporate locations, and the common variables that distinguish each location from the next, the client needed a digital library of each of their restaurants to support decision making.

Background & Client Objectives

A national fast food chain was looking to implement a new design and needed to quickly validate the concept at pilot locations. Specifically, they wanted to understand how customers perceived the new design relative to traditional locations in order to determine if the new design was worth the investment required to implement it.

Background and Client Objectives

A national manufacturer came to TrendSource Trusted Insight in anticipation of a new product rollout with a retail partner. Specifically, they wanted to determine which of this retail partner’s 1,800 national locations offered the best opportunity for a successful pilot launch. This meant they needed to understand which stores stood in areas heavily saturated with potential customers most likely to purchase this new product. Launching the product first in these specific locations would ensure its early success and popularity, making for a strong initial rollout.

Background & Client Objectives

A fast casual restaurant developed new store formats and was looking to understand customers’ perceptions of a new location concept for their brand, as well as how customer perceptions change over time.

Background and Client Objectives

A national grocer was concerned about a competitor moving into one region. As the competitor’s first location was preparing to open, the client saw it as an opportunity to better understand how this new player would affect the competitive landscape at this one location, as well as in the entire region.  This competitor offered similar products at lower prices than the client, but the client was unclear if that alone would drive traffic away from their store.

Phase One: Client Objective

A Fortune 500 grocer came to TrendSource with a need to gain a better understanding of their customers and perceptions of their competition in a specific region. Specifically, the client hoped to determine customers’ perceptions of their prices, quality and service in comparison to their competitors. Key questions were identified:

Phase One
Background

A University parking provider approached TrendSource to develop a solution to measure customer perceptions.  The goal was to develop a research program that would allow them to gain a deep understanding of their customers and make informed future decisions that would positively impact their customer satisfaction.    

TrendSource understands that driving major initiatives, especially for large organizations, can take time and require endurance as well as a lot of hard work. Resources are always limited, so we view the primary objective of our research results as a way to ensure that we are optimizing those limited resources. This requires that our research is directed, well-designed and provides specific recommendations that can be acted on quickly.

PHASE 1
Client Objectives 

A national grocer came to TrendSource to determine the viability of a new private label brand that had been distributed to select stores prior to an enterprise-wide launch.