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Nick Bravo

Nick Bravo
Nick has been with TrendSource since 2014 in a variety of rolls across both Operations and Marketing. He holds a BA and PhD in History but fled the academy for the business world where he utilizes his research, analysis, and writing skills to uncover and report trends and offer insights. He is particularly interested in the intersections of pop culture and commerce, the evolving role of technology across various industries, and most things related to food and clothing.
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Recent Posts

Starbucks Reserve to Battle Third Wave Coffee

Posted by Nick Bravo on 12/16/16 7:54 AM

Starbucks has been on quite the run. With operating income up 16% to $4.2 billion this year and 690 new locations opened in the last quarter alone, the coffee titan now operates 25,085 stores in 75 countries. But that doesn’t mean it’s resting on its laurels—far from it: the company recently announced its CEO would step down to focus on a new project, rolling out a new high-end coffeehouse concept called Starbucks Reserve.

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Topics: Food Service, Restaurant

Amazon Go to Let Customers Forego Grocery Checkout

Posted by Nick Bravo on 12/13/16 8:45 AM

Reports have been leaking out for a while, but this week officially brought word that Amazon is indeed branching out into the brick and mortar grocery business, and in a big way.  Four years in the making, the 1,800 sq/ft, Seattle store, called Amazon Go, is currently in beta testing, with Amazon employees serving as its only customers, and will publicly launch in early 2017.

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Topics: Mobile, Grocery, Technology, Retail, Amazon

If You are What They Say You Are: Preventing Fraud In CPG

Posted by Nick Bravo on 12/8/16 8:22 AM

Luxury industries have always battled forgers, who produce counterfeit knockoffs of prized items and ultimately debilitate brand perception and value. But what if the manufacturer was unknowingly selling fraudulent products? That’s precisely what happened to David Greenstein’s luxury bedding company, Himatsingka, when he found that Chinese spinners in his supply chain were substituting cheaper cotton strains for the more-prized Pima cotton Greenstein promised his sheets and pillowcases contained.

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Topics: Technology, CPG

The California Plastic Bag Ban

Posted by Nick Bravo on 12/1/16 12:18 PM

Do you know how many plastic bags  you use every year? Well, for the average American family it’s about 1,500—in California, where voters just upheld a ban on single-use plastic bags, that amounted to about 15 billion plastic bags each year. Supporters of the ban charged that plastic bags were wasteful and polluted cities, waterways, and oceans. Now, with election season over, grocery stores have already started to implement the law, refusing to provide customers with plastic bags and charging them for reusable alternatives. Grocers, manufacturers, and consumers are all adjusting to the change and also looking outside the state to see if this is merely a rare coastal exception or the beginning of a broader trend.

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Topics: Grocery, Sustainablity

Pre-Holiday Study: Events Can Help Retailers in Amazonian Struggle

Posted by Nick Bravo on 11/22/16 7:32 PM

Where did 2016 go? It seems like just yesterday we were talking about Mother’s Day and now, here we are with a stocking stuffed full of Pre-Holiday Insights. For our Pre-Holiday Study, we surveyed nearly 3,000 holiday shoppers between October 16 and November 6, zeroing in on their budget and purchase intentions, their perceptions of online and in-store shopping experiences, and purchase influencers, and the results are in

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Topics: Consumer Surveys, Holiday Shopping, Retail

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