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Cheesecake Factory Goes Fast Casual, Now It's Time to Put in the Food Industry Market Research

Posted by TrendSource on 5/16/19 8:55 AM

The Cheesecake Factory, everybody’s favorite ‘everything under the sun’ casual dine-in, is going fast casual, rolling out a piloted pan-Asian fast casual concept in a tony Los Angeles suburb. The new location, called the Social Monk (more on the name and the monk later) will look to capitalize on food service and fast casual trends, and when an avowed leader of the casual dine-in segment is jumping into the fast casual life raft, it merits some contemplation (yes, that is a monk joke).

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Topics: Market Research, Food Service, Customer Intercepts, Fast Casual, Panel Surveys, Shopalong, Food

Fast Casual Quickly Turning to Ethnic Fare: What the Food Service Market Research Says

Posted by TrendSource on 2/7/19 9:25 AM

You don’t need a business blog to tell you that fast casual is big (we know: you come for the business but stay for the fun).

With lower overhead than dine-in restaurants and a fresher, less industrial factory vibe than QSRs, they have been the thing that food dreams are made of ever since Chipotle went from 16 Colorado stores to national dominance in a little under five years.

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Topics: Market Research, Food Service, Fast Casual, Food

Dine Alongs and Focus Groups: How Chipotle May Have Avoided its Stringy Cheese Incident

Posted by TrendSource on 10/11/17 7:08 AM

Chipotle has a cheesy problem, more specifically a queso one. After testing the new product in Colorado and California, the food purveyor—whose last 18 months have been, well, challenging—rushed it to market with much, much fanfare and the results have been less than impressive. According to Business Insider, only about 15% of customers are actually ordering the product, and it's reception on social media has been somewhere between caustic and molten.

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Topics: Market Research, Food Service, Restaurant, Fast Casual, Food Safety, Panel Surveys, Shopalong, Beyoncé

Blaze and Pieology Rise as Fast-Casual Pizza Makes Serious Dough

Posted by Nick Bravo on 7/7/16 8:00 AM

Pieology and Blaze are both in the midst of rapid expansions as they compete to become the nation’s fast-casual pizza of choice. Both have over 100 national locations and impressive sales numbers: Pieology’s average unit volume last year was $1.5 million, Blaze’s system wide sales were $100 million and are projected to spike 85% this year.

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Topics: Market Research, Food Service, Restaurant, Fast Casual, Food

Fast Casual: The Restaurant Model of the Future?

Posted by Caleb Bacon on 4/16/15 8:28 AM

In the fiercely competitive restaurant industry, the fast casual segment has proven to be a quickly rising star. It is clear that many of the core qualities of fast casual restaurants have resonated with consumers, leaving other restaurant segments scrambling to adapt to this changing customer preferences. What has contributed to the ascent of fast casual restaurants, and what does it mean for the future of the restaurant industry?

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Topics: Market Research, Food Service, Fast Casual, Food

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