TrendSource

Recent Posts

Digital Store Audit Program Gives Client On-The-Ground Intelligence

Posted by TrendSource on November 11, 2016

Background and Client Objectives

A national quick service restaurant chain wanted to ensure they were developing the right merchandising elements for their restaurants and were identifying cost-savings opportunities across their system. Of their thousands of locations, no two were identical. Different window sizes and counts, overall square footage, directional orientation, and table counts were just a few of the distinguishing factors at each location. With extensive franchise and corporate locations, and the common variables that distinguish each location from the next, the client needed a digital library of each of their restaurants to support decision making.

Read More

Topics: Marketing Audits, Food Service, Retail

Validating Investment: Using Customers to Drive Decisions

Posted by TrendSource on November 10, 2016

Background & Client Objectives

A national fast food chain was looking to implement a new design and needed to quickly validate the concept at pilot locations. Specifically, they wanted to understand how customers perceived the new design relative to traditional locations in order to determine if the new design was worth the investment required to implement it.

Read More

Topics: Food Service, Restaurant, Customer Surveys

Manufacturer Finds Best Locations for Product Launch

Posted by TrendSource on September 23, 2016

 

Background and Client Objectives

A national manufacturer came to TrendSource Trusted Insight in anticipation of a new product rollout with a retail partner. Specifically, they wanted to determine which of this retail partner’s 1,800 national locations offered the best opportunity for a successful pilot launch. This meant they needed to understand which stores stood in areas heavily saturated with potential customers most likely to purchase this new product. Launching the product first in these specific locations would ensure its early success and popularity, making for a strong initial rollout.

Read More

Topics: Research, Customer Surveys, CPG

Fast Casual Restaurant Chain Hones In On New Design

Posted by TrendSource on August 22, 2016

Background & Client Objectives

A fast casual restaurant developed new store formats and was looking to understand customers’ perceptions of a new location concept for their brand, as well as how customer perceptions change over time.

Read More

Topics: Food Service, Restaurant, Fast Casual

Grocer Combats Market Share Loss of New Competitor Location

Posted by TrendSource on August 03, 2016

Background and Client Objectives

A national grocer was concerned about a competitor moving into one region. As the competitor’s first location was preparing to open, the client saw it as an opportunity to better understand how this new player would affect the competitive landscape at this one location, as well as in the entire region.  This competitor offered similar products at lower prices than the client, but the client was unclear if that alone would drive traffic away from their store.

Read More

Topics: Market Research, Grocery

Battling Price Perceptions: Grocer Seeks to Understand Customers

Posted by TrendSource on July 28, 2016

Phase One: Client Objective

A Fortune 500 grocer came to TrendSource with a need to gain a better understanding of their customers and perceptions of their competition in a specific region. Specifically, the client hoped to determine customers’ perceptions of their prices, quality and service in comparison to their competitors. Key questions were identified:

Read More

Topics: Customer Behavior, Grocery

Measuring Customer Preferences to Increase Satisfaction

Posted by TrendSource on May 31, 2016

Phase One
Background

A University parking provider approached TrendSource to develop a solution to measure customer perceptions.  The goal was to develop a research program that would allow them to gain a deep understanding of their customers and make informed future decisions that would positively impact their customer satisfaction.    

Read More

Topics: Customer Preferences

Uncovering Employee Behaviors That Drive Customer Loyalty

Posted by TrendSource on March 30, 2016

TrendSource understands that driving major initiatives, especially for large organizations, can take time and require endurance as well as a lot of hard work. Resources are always limited, so we view the primary objective of our research results as a way to ensure that we are optimizing those limited resources. This requires that our research is directed, well-designed and provides specific recommendations that can be acted on quickly.

Read More

Topics: Customer Loyalty

National Grocer Avoids Potential Loss: Customer Intercepts Case Study

Posted by TrendSource on June 26, 2015

PHASE 1
Client Objectives 

A national grocer came to TrendSource to determine the viability of a new private label brand that had been distributed to select stores prior to an enterprise-wide launch.

Read More

Topics: Customer Intercepts, Grocery