It’s a pretty good time to be dropping a market research retail industry report. We are in the midst of the yearly retail bonanza that is the holiday season, and news of traditional retailers either rebranding and rebounding or simply failing to adapt litter business blogs (yes, including this one). Meanwhile, upstart digital-only retailers seemingly emerge every day to bring new challenges to brick-and-mortar’s doorstep.
Topics: millennials, Consumer Insights, Consumer Research, Omnichannel, Technology, Retail, Digital Technology, Consumer Insights Studies
Historically, retailers have seen more foot traffic during the holiday shopping season than any other time of year. Yet like many other industries, the mobile movement is causing disruption to the traditional in-store experience.
Topics: Consumer Insights, Consumer Research, Mobile, Consumer Surveys, Holiday Shopping, Consumer Behavior, Mobile Technology
Thanksgiving is right around the corner, but those fall decorating ideas are getting pushed to the wayside in the blink of an eye as retailers prepare for the onslaught of holiday shoppers. The results of the 2015 Pre-Holiday Consumer Buying Intentions Study are in and full of insights for retailers!
Topics: Consumer Insights, Consumer Research, Shopper Insights, Holiday Shopping, Consumer Behavior, Retail
Not everyone loves Halloween. But for many of us, Halloween is a chance to dress up, take our kids (or ourselves) trick-or-treating, and convince everyone it’s the only day of the year we can eat a pound of candy with no regrets (because we fully intend to resume our healthy diets in November).
Topics: Market Research, Featured, Consumer Insights, Consumer Research, Retail