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Customer intercepts

TrendSource 03/27/2017 Customer Insights, Customer Intercepts, Customer Behavior, Grocery, CPG

Consumer Preference Research Key to Surviving Center-Aisle CPG Crunch?

Consumer Preference Research Key to Surviving Center-Aisle CPG Crunch?

Grocery shoppers are abandoning the center-aisle products that are CPG’s bread and butter, leaving manufacturers wondering if this is a short-term trend or a permanent change. Indeed, with Bernstein’s recent downgrade of stocks in some of the…
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