The changes throughout healthcare the past year have been unprecedented. Such changes are key drivers in the "retailization of healthcare”, a new phrase coined to explain the paradigm shift currently occurring in this industry. This was the main topic at the recent AHIP Conference in Seattle. Never before has each of us had the amount of flexibility and choice regarding our healthcare provider. Which one will ensure us the best insurance plan for our needs, offer the largest pool of physicians and medical facilities, and ultimately the level of wellness and overall care that we have come to expect? When “flexibility and choice” walk into the room, it’s time to think like a retailer.
For the past eight years, the Center for Medicare & Medicaid Services (CMS) has conducted secret shops to ensure that marketing representatives, agents, and brokers comply with CMS marketing requirements and guidelines.
Hello blogosphere! A few weeks ago, I had the pleasure of representing TrendSource at the MRA’s Corporate Researchers Conference in Dallas, TX. Below are some takeaways from what I thought were the most impactful sessions. Enjoy!