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How Fashion Retail Market Research Explains Denim's Decline and Resurgence

Posted by TrendSource on 1/17/19 9:26 AM

As the high priestess of popular fashion reality always reminded us: in fashion, one day you’re in, the net day you’re out.

Well, preach on, Heidi, because denim—long presumed to be on the decline—seems to be back in, reappropriating some of the market share it lost to the athleisure movement’s moment in the sun.

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Topics: Market Research, Retail, Fashion

Retail Market Research: The GAP Brand is Hurting GAP Inc.

Posted by TrendSource on 10/25/18 9:52 AM

It’s been a tough half decade for the GAP and things haven’t gotten better lately. JP Morgan recently downgraded them, and they have lowered earnings per share estimates by 12%. Owing to “operational issues” and inventory imbalance, the  GAP brand (not to be confused with the Gap Band who keep on funking) has lost cultural cache and mindshare as its cookie-cutter stylings clash with current trends.  

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Topics: Market Research, Strategic Consulting, Retail, Fashion, Manufacturing

What Market Research Can Tell Us About Retail's Circle of Life

Posted by TrendSource on 8/6/18 2:02 PM

We like good news around these halls, but we don’t shy away from the bad. And for many legacy retailers, the news hasn’t been good for a long time. The third piece your humble blogger ever penned described Sears’ transition from pioneer to settler, the Toys R Us Kids must have grown up because they certainly stopped shopping there, and who even remembers that Circuit City was once a thing? 

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Topics: Market Research, Omnichannel, Retail, Fashion, Amazon

Explaining Rihanna's Fenty Success with Retail and CPG Market Research

Posted by TrendSource on 7/5/18 9:58 AM

It's turning out to be quite the year for Rihanna. The singer, actress, and entrepreneur will soon release her ninth studio album, promised to be heavily influenced by reggae, recently co-starred in summer blockbuster Oceans 8, and—most pertinently for this business blog—has overseen the rise of a bonafide cosmetic behemoth, Fenty 

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Topics: Retail, CPG, Fashion, Beyoncé

Fashion Retail Market Research: Burberry Aiming at Target

Posted by TrendSource on 5/24/18 8:12 AM

Burberry is checking Target for using its signature check. The luxury brand, maker of the most iconic trench coat this side of the military industrial complex, filed suit against the big box retailer earlier this month, citing “repeated, willful, and egregious misappropriation” of their “famous" and "iconic" pattern.  

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Topics: Market Research, Strategic Consulting, Retail, Fashion

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