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Omnichannel

TrendSource 06/06/2019 Online, Strategic Consulting, Omnichannel, Retail, Fashion, Beyoncé

What Rihanna’s Fenty Fashion Line and Retail Market Research Tell Us About Fashion's Future

What Rihanna’s Fenty Fashion Line and Retail Market Research Tell Us About Fashion's Future

Rihanna—the only popstar whose wattage can hold a candle to Beyoncés, the most fashionable lady in the business this side of Janelle Monáe, and righter of retail wrongs—debuted her newest venture, a hyper-luxury fashion brand called Fenty.
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