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Urban Plates Uses Food Service Market Research for Menu, Expansion, and More

Posted by TrendSource on 3/12/20 9:00 AM

Urban Plates--the freshness-forward, Cardiff, CA based restaurant chain serving sandwiches, salads, and braises in a made-to-order cafeteria format since its opening in 2011--is in the middle of a carefully-executed expansion strategy that will see it triple its store count by 2023.

Why has the chain succeeded where so many other similar concepts have failed? According to co-founder and CEO Sadar Nadhir, "Urban Plates is changing the way America eats. Guests desire affordable high-quality, customizable meals served in a convenient yet inviting atmosphere with fine-dining hospitality.” Though Nadhir may be inclined to exaggerate for obvious reasons, it's hard to argue with his restaurants’ successes.

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Topics: Market Research, Food Service, Competitive Intelligence, Omnichannel, Health Food, vegan

2020 Retail Industry Report: Social Media, New Omnichannel Purchase Pathways, and Delivery’s Intersection of Time, Cost, and Distance

Posted by TrendSource on 2/26/20 11:26 AM

We’ve been doing Retail Industry Reports for quite some time, and while each is uniquely insightful, we’ve found they generally tend to cover the same verticals (fashion and apparel, electronics, home improvement, toys, etc.) and the same topics (omnicahnnel, in-store experiences, purchase trends etc.). These are all important, of course, but for our 2020 Retail Industry Report, we wanted to look a bit more into the future and a bit more off the beaten path.

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Topics: Consumer Insights, Social Media, Omnichannel, Retail, Digital Technology, Consumer Insights Studies, Delivery

Digital Dinner and A Movie: Apple and Postmates, The Digital Dawn, and Omnichannel Food Service Market Research

Posted by TrendSource on 2/20/20 9:15 AM

Apple recently partnered with Postmates to promote its Apple Pay and Apple TV, its mobile payment system and entertainment platform respectively. While such promotions happen everyday and are hardly news, this partnership offers us a window into three emerging, bloody, and besieged digital markets, namely food delivery, mobile payment, and content streaming. All three markets face intense competition and slower-than-expected adoption rates, and both Apple and Postmates would greatly like to improve their standing within them--this promotion, then, essentially represents a mutually-beneficial partnership aiming at increasing adoption and continued use. 

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Topics: Market Research, Food Service, Mobile, Mobile Apps, Omnichannel, Digital Technology, Delivery

Omnichannel Initiatives and Food Service Market Research Drive Chipotle's Growth

Posted by TrendSource on 2/13/20 9:00 AM

Chipotle had themselves a heck of a fourth quarter to end a heck of a 2019. Despite renewed safety concerns and brazen violations of child labor laws, the fast casual pioneer has continued to drive same-store-sales growth. They also had a minor sensation with their limited-time-only carne asada offering. 

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Topics: Market Research, Food Service, Omnichannel, Digital Technology, Food Safety, Delivery

The Evolution of the Anchor: Retailtainment, Digital Commerce, and Retail Market Research

Posted by TrendSource on 1/23/20 9:30 AM

Retailtainment has been evolving, getting bigger, getting broader, and getting bolder. How else to explain malls anchoring themselves with ski-runs, trampoline parks, and even small-scale amusement parks? Coined in 1999 by US sociologist George Ritzer, the term retailtainment refers to “the use of sound, ambience, emotion and activity to get customers interested in the merchandise and in the mood to buy it.” Sounds simple enough, right?

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Topics: Omnichannel, Retail, Digital Technology, Delivery, Entertainment

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