When he discovered that the coronavirus lockdown was coming, my best friend stocked up with eight handles of vodka--”necessary provisions,” he called them. Well, it turns out Matt wasn’t alone in this as alcohol sales, according to Nielsen, were up 55% in the third week of March from the same week last year. There’s a lot to unpack in these numbers, so we put in the alcohol industry market research to understand and qualify this uptick, explain why we feel this surge is only temporary, and outline the ways in which these gains have been unevenly distributed.
COVID-19 Alcohol Industry Market Research: Alcohol Sales Are Up, But Will Soon Flatten Out
Topics: Market Research, Food Service, Retail, CPG, Manufacturing, Alcohol, COVID-19
Why Alcohol Brands Sponsor Music Festivals: What the Marketing and Advertising Market Research Says
In what has become an annual tradition the first week of every year, Coachella announced its 2020 lineup and, as always, it’s basically everybody who’s anybody. Frank Ocean! Lana Del Rey! FKA twigs! (And that’s just Sunday!)
Topics: millennials, Market Research, Marketing, Alcohol, Beyoncé
Kids Menus Are Growing Up: What the Food Industry Market Research Says
Topics: Market Research, Food Service, Millenials, Food, Alcohol
Four Market Research Topics We Can't Wait to Blog About in 2020
It's the first blog of the new decade! We've seen a lot over the last ten years, from the boom of fast casual and delivery to the bust of Sears and Circuit City. It was a great decade for Tom Brady and Beyonce, not so much for Jared and Subway. But now, it's time to look forward! Below, we offer four market research topics that we already have in the hopper for 2020, things we've had on our mind for a while and can't wait to explore and share in this new year.
Topics: Market Research, Food Service, Grocery, Retail, CPG, Manufacturing, Tom Brady, Alcohol, Beyoncé
Our Eight Most Popular Retail and Manufacturing Blogs of 2019
And we're back for the second half of our 2019 review, running through the most popular entries in our market research blog, this time for retail and manufacturing. Thanks for sticking around all year--catch you next week for the year's final blog, outlining the topics we can't wait to write about in 2020.
Topics: Omnichannel, Retail, Digital Technology, CPG, Fashion, Manufacturing, Alcohol