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Tofu, Beyonce, and Panel Surveys: Meatless Goes Mainstream

Posted by TrendSource on 4/4/19 9:38 AM

When Beyoncé, reigning queen of all that is pop and popular, took over the world for those two weekends in Coachella (hereafter known as BeyChella), she had spent the previous months eating vegan, reclaiming her legendary curves less than a year after giving birth to twins. No, this isn’t just your humble blogger’s latest attempt to remind the world that he was there, witnessing the defining concert of our generation and falling in love (but, yeah, it kinda is), it is about the mainstreaming of plant-based diets.

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Topics: Market Research, Marketing, CPG, Panel Surveys, vegan, Beyoncé

Food Service Market Research: QSRs Preparing for Customers to Move Beyond Meat

Posted by TrendSource on 1/10/19 9:58 AM

Beyond Meat is moving beyond niche, debuting in two QSRs—Del Taco and Carl’s Jr.—over the last several months. Formerly restricted to Whole Foods grocery aisles and pretentious burger joints like Hopdoddy, the entirely plant-based burger patty (peas, faba beans, soy, and beets are the main ingredients), is quite popular. It counts Bill Gates and lifetime ‘it’ boy Leonardo DiCaprio as celebrity investors, to say nothing of General Mills, Tyson Chicken, and even the SPCA on the corporate side.

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Topics: Market Research, Food Service, CPG, Food, Health Food, vegan

Seven Market Research Topics We Can’t Wait to Blog About in 2019

Posted by TrendSource on 1/3/19 9:41 AM

It’s a short week and still relatively quiet in the hallways, so we are gonna bet that not many of you have too much time to devote to your weekly market research fix.

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Topics: Market Research, Retail, CPG, Manufacturing, Food, vegan, Beverage, Alcohol, C-Store

Plant v. Animal: A Competitor Analysis of the Impending Milk Wars

Posted by TrendSource on 4/12/18 7:05 AM

As with burgers and fast food, there has been a recent plant-based surge in the dairy case, particularly with beverages such as soy and almond milk (though the dairy industry would prefer you reserve the term 'milk' for their products). Indeed, the global dairy alternative drink market is expected to bring in $16.3 billion this year, and when expanded to include dairy-free food alternatives like yogurt and cheese, the market is expected to be at $30 billion by 2024. 

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Topics: Market Research, Grocery, Retail, Manufacturing, Food, vegan

Grocery and Food Industry Market Research: Cattlemen Have Beef With Plant-Based Burgers

Posted by TrendSource on 3/1/18 10:00 AM

The United States Cattlemen’s Association is charging at the makers of meatless burger patties with a Pamplona-like fury. The unlikely supplicants recently filed a 15-page petition with the USDA soliciting an official definition of “meat” and “beef” amidst a new crop of plant-based burgers—made most notably  by Beyond Meat and Impossible Foods—that inch ever closer towards meat mimicry.

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Topics: Food Service, Grocery, Technology, Food, vegan

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