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TrendSource 10/08/2020 Market Research, CPG, Manufacturing, Beverage, cannabis, COVID-19

CPG Market Research: Will Pepsi’s Driftwell Prove a CBD Wolf in Functional Beverage Clothing?

CPG Market Research: Will Pepsi’s Driftwell Prove a CBD Wolf in Functional Beverage Clothing?

Just as Coke announced it’s getting into the hard seltzer business, rival Pepsi recently announced its newest product, a functional beverage stress reliever and sleep aid called Driftwell. The product will be available Direct-to-Customer (DTC) via…
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