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TrendSource 01/23/2020 Omnichannel, Retail, Digital Technology, Delivery, Entertainment

The Evolution of the Anchor: Retailtainment, Digital Commerce, and Retail Market Research

The Evolution of the Anchor: Retailtainment, Digital Commerce, and Retail Market Research

Retailtainment has been evolving, getting bigger, getting broader, and getting bolder. How else to explain malls anchoring themselves with ski-runs, trampoline parks, and even small-scale amusement parks? Coined in 1999 by US sociologist George…
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