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TrendSource 10/28/2021 Market Research, Panel Surveys, VOC, Entertainment, COVID-19

Cash, Content, and Campaign: How Market Research Helped AMC Theaters Rebound

Cash, Content, and Campaign: How Market Research Helped AMC Theaters Rebound

Have you seen Dune yet? Did you watch it at home on HBO Max, or did you go to the movie theater? If your answer was the theater, well, you are not alone. Dune just had the biggest domestic opening weekend since the pandemic began, raking in over $40…
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