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Trusted Insight Trends Blog

Robotics in Grocery: A Market Research Assessment of Robots

Posted by TrendSource on 11/8/18 8:55 AM

The robots are coming! Sure, that sounds like a panicked utterance straight from whatever sequel or reboot the Terminator franchise is about to unleash. But it also could describe the grocery industry where several different grocers are piloting in-store robots to perform a litany of maintenance, stocking, and even customer service tasks.

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Topics: Grocery, Technology, Digital Technology, Customer Service, Retail

True to Name, Instant Pot Getting Hot Quickly: What the Market Research Says

Posted by TrendSource on 10/18/18 9:48 AM

Forgive us if we channel The Big Lebowski as we declare: Sometimes, there's a device…Sometimes, there's a device, well, it’s the device for its time and place. It fits right in there.

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Topics: Manufacturing, Market Research, Grocery, Food Service, Health Food, millennials

Why Weight Watchers Became WW (It's Because of Market Research)

Posted by TrendSource on 10/11/18 9:10 AM

It’s been quite the year for rebranding. IHOP went all IHOb on us, AdWords became Google Ads, and now Weight Watchers is dropping the “eight” and “atchers”, rebranding itself WW.

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Topics: CPG, Health Food, Market Research, Marketing, Retail, Grocery

2018 Grocery Industry Report: Omnichannel Adoption Slower than Expected

Posted by TrendSource on 9/27/18 9:58 AM

Grocery shopping ain’t what it used to be. With omnichannel and digital-only challengers threatening legacy grocery’s status quo, operators are racing to build out their omnichannel operations, ranging from in-store pickup of digitally ordered items (click and collect) to rapid grocery delivery (Amazon’s got it down to 2 hours or less).

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Topics: Grocery Delivery, Grocery, Digital Technology, Omnichannel, Consumer Insights Study, Consumer Insights Studies, Consumer Insights, Mobile Technology, millennials

Aldi is Coming for Your Customers: How Grocery Market Research Can Help

Posted by TrendSource on 9/13/18 9:19 AM

Grocers beware, Aldi is coming for you, your margins, and your customers (protect your millennials!).  The German discounter, which currently operates 1,800 stores in 35 states, was just named Retailer of the Year by Supermarket News, its second such victory in the past four years.

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Topics: Grocery, Market Research, Grocery Delivery, Mobile Technology, Omnichannel, Customer Intercepts, Shopalong, Competitive Intelligence

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