<div class="statcounter"><a title="web statistics" href="http://statcounter.com/" target="_blank"><img class="statcounter" src="//c.statcounter.com/9192529/0/d07e92ef/1/" alt="web statistics">

Grocery Market Research Likely Behind Trader Joe’s Reversal

Posted by TrendSource on 8/6/20 7:44 AM

In case you didn’t notice, Trader Joe recently sailed its way into the current culture war when it went back on its pledge to rebrand several of its ethnically-themed products. A petition (started by a high school senior) had taken the grocer to task for the perhaps pejorative way it names certain items, causing the grocer to at first promise reevaluation and change, and then to double down. 

Read More

Topics: Market Research, Corporate Social Responsibility, Grocery

With Delivery Demand and Capacity on the Rise, Grocery Market Research Offers Important Lessons

Posted by TrendSource on 4/29/20 9:45 AM

Despite feeling like they keep everything in place and static, for the people under lockdown, quarantines are quite dynamic. Measures to address a pandemic, and the way people respond to those measures, change over time and seemingly on a dime. We did not all suddenly shift into pandemic mode and stop evolving and adapting. 

Read More

Topics: Market Research, Grocery, Digital Technology, Grocery Delivery, Labor, COVID-19

Junk Food Surges Under COVID-19 Lockdowns: What the CPG Market Research Says

Posted by TrendSource on 4/24/20 11:06 AM

I recently heard a podcaster offer some free advice to listeners: Every couple of days, go try on your favorite pair of jeans. The sweatpants and pajamas most of us have made into our home uniforms (there is no away these days) conceal the ways our bodies might be changing under the coronavirus lockdown...but jeans, well, they tell the truth. 

Read More

Topics: Market Research, Consumer Insights, Consumer Surveys, Grocery, CPG, Manufacturing, COVID-19

COVID-19 Market Research: Alcohol Consumption Continues to Surge, As Does Opportunity

Posted by TrendSource on 4/22/20 10:59 AM

This lockdown has made for some truly unexpected sights. I never thought I’d see South Coast Plaza’s parking lot entirely empty on a Sunday afternoon, or SoCal’s beaches deserted on the first hot day of the year. But here we are. 

Read More

Topics: Market Research, Grocery, Retail, CPG, Delivery, Alcohol, COVID-19

As Consumers Continue Social Distancing, Expanded Delivery Capacity Cannot Meet Surging Grocery Delivery Demand

Posted by TrendSource on 4/14/20 9:36 AM

In these times, grocery delivery can be stressful. An anecdote: Hearing that Amazon Prime Now grocery delivery windows were being released at midnight each day, last night (or was it this morning?) my man and I set our alarm and tried to time it just right. But the stress of rushing through our grocery shopping combined with miscommunications led to a late-night (or was it early-morning?) shouting match about shared responsibilities, mutual respect, and the difference between ‘want’ and ‘need.’ 

Read More

Topics: Market Research, Grocery, Omnichannel, Retail, Grocery Delivery, Delivery, Amazon, COVID-19

Trusted Insights Blog

The Latest Market Research News

Up-to-date information on Market Research News, methodologies, products, and services.

Information for:

Subscribe Here!

Recent Posts

Posts by Tag

See all