Brand loyalty. There are many variations of the definition, but our favorite is the “extent of the faithfulness of consumers to a particular brand, expressed through repeat purchases.” Brand loyalty is an interesting concept because it matters greatly to all retailers.
At first glance, retail apps seem like an easy natural fit to enhance the customer experience, drive loyalty, and increase revenue. App usage is growing very quickly, especially in the retail vertical. Below are a few stats to illustrate how far they have come and where they are today.
In today’s digital age, consumers have access to a variety of browsing and purchasing options. There have been several recent in-store technological advancements that have led to a more engaging customer experience. While online shopping offers a quick convenient checkout, retail stores still have an ace up their sleeve: the tangible experience specifically, fitting rooms. The ability to try on clothes is still an appealing draw for many shoppers – and retailers are taking this luxury one step further.