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TrendSource 01/16/2020 millennials, Market Research, Marketing, Alcohol, Beyoncé

Why Alcohol Brands Sponsor Music Festivals: What the Marketing and Advertising Market Research Says

Why Alcohol Brands Sponsor Music Festivals: What the Marketing and Advertising Market Research Says

In what has become an annual tradition the first week of every year, Coachella announced its 2020 lineup and, as always, it’s basically everybody who’s anybody. Frank Ocean! Lana Del Rey! FKA twigs! (And that’s just Sunday!)
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