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Market research

TrendSource 09/26/2019 Market Research, Retail, CPG, Panel Surveys, Shopalong, Beverage, Alcohol, Sentiment Analysis

Pedialyte, Market Research and Alcohol-Induced Dehydration

Pedialyte, Market Research and Alcohol-Induced Dehydration

Pedialyte is growing up. Abbott’s life-saving rehydration product formerly marketed to parents of diarrhea-dehydrated children now wants to save adults from a different kind of dehydration, the kind that comes from drinking one (or seven) too many…
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